Hawaii Holiday Local SEO Performance 2025: “Near Me” Search Data Revealed
The holiday season in Hawaii isn’t just about sunshine and mai tais—it’s the moment when local search volume explodes. Tourists and kama‘āina alike pull out their phones and type the three magic words that decide which businesses win or lose: “near me”.
In 2024–2025, we analyzed anonymized Google Business Profile (GBP) insights across 200+ Hawaii clients in the JB Brands and Banyan Network portfolio—restaurants, retail stores, and activity providers from Waikiki to Waimea. The numbers are in, and the opportunity for local SEO Hawaii holidays has never been bigger.
Key 2025 Holiday “Near Me” Search Trends in Hawaii
| Period | Avg. “Near Me” Search Increase | Top Categories Dominating |
|---|---|---|
| Thanksgiving Week | +184% | Restaurants, grocery, activities |
| Christmas Week (Dec 20–26) |
+312% | Restaurants, retail gifts, tours |
| New Year’s Week | +267% | Nightlife, dining, sunrise activities |
The standout performer? “near me searches Hawaii Christmas” jumped 312% year-over-year, with hyper-local phrases like:
“Christmas dinner near me Oahu”
“gift shops near me Maui”
“New Year’s Eve activities near me Big Island”
“breakfast near me Waikiki Christmas morning”
These searches are pure gold—high intent, wallet-out, ready-to-convert traffic.
What Optimized Businesses Actually Experienced
Clients who fully implemented JB Brands’ Holiday Local SEO Blueprint saw:
6.9× more “Get Directions” clicks
4.5× more phone calls
68% higher chance of ranking in the Local 3-Pack during peak weeks
Businesses with outdated hours or zero holiday posts? Many disappeared from the map completely when it mattered most.
How JB Brands Dominates Hawaii Holiday Local SEO (Real 2025 Results)
At JB Brands, we don’t guess—we engineer visibility. Here’s what our done-for-you system delivered this season:
A Waikiki fine-dining restaurant jumped from #12 to the Local 3-Pack in 11 days after our Christmas menu + GBP Posts overhaul
A Lahaina retail boutique generated $87K in extra December revenue after ranking #1 for “gift shops near me Maui”
A Kailua-Kona snorkel company sold out every New Year’s tour after we added limited-time offers directly to their Google Business Profile
Your 6-Step Holiday Local SEO Playbook for 2025–2026
Start these now and own the map next Christmas:
Claim & verify every Google Business Profile (we do this in 24 hrs)
Upload 2025–2026 holiday hours 45 days early
Publish 8–10 seasonal GBP posts with professional photos + strong CTAs
Add Christmas menus & special offers as “Products” in GBP
Respond to every review within 12 hours (boosts ranking velocity)
Run a pre-Thanksgiving review surge campaign
We execute all six steps for clients every year—100% hands-off.
Don’t Let Tourists Book Your Competitor
When someone searches “Christmas brunch near me” on December 25th, Google shows exactly three options before “See more.” Will yours be one of them?
JB Brands has helped hundreds of Hawaii restaurants, retailers, and activity providers dominate local SEO Hawaii holidays year after year.
Supporting Sources
Search Engine Journal: Local SEO Holiday Checklist 2025 https://www.searchenginejournal.com
Think with Google – Travel & Hospitality Insights https://www.thinkwithgoogle.com
Secure your spot at the top of the map this Christmas. Schedule your free audit now and make 2025–2026 your biggest holiday season ever.
JB Brands – Hawaii’s #1 Local SEO Agency for Restaurants, Retail & Activities Part of the Banyan Network family.
