Shaping Perceptions, Building Trust
Advertising is paid for, but trust is earned. We help you earn that trust by strategically managing your public narrative, building media relationships, and protecting your hard-won reputation.
Managing Your Most Valuable Asset: Your Reputation
In a world of constant communication, your reputation is everything. It’s built on credibility and shaped by the stories told about you in the media, online, and within the community. While advertising lets you buy space to talk about yourself, Public Relations is the art of earning the trust that makes people want to listen. It’s the strategic management of your narrative to ensure it is authentic, positive, and powerful.
At JB Brands, we serve as the dedicated guardians and advocates for your brand's reputation. We go beyond just seeking press coverage; we develop comprehensive communication strategies that build authority, foster goodwill, and create a resilient brand that can thrive in any environment.
Your Strategic Advocate & Storyteller
Effective PR requires a deep and trusting partnership. We integrate with your leadership team to become your strategic counsel and frontline advocate. We listen intently to understand your goals, anticipate challenges, and identify opportunities to tell your story. Our approach is proactive and diligent—we work tirelessly behind the scenes to build relationships and shape conversations, ensuring your brand is always presented in the best possible light.
How We Help
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Media Relations & Strategic Outreach
We connect you with the voices that matter. We leverage our deep relationships with local and national journalists, bloggers, and influencers to tell your story to the right audiences. From crafting compelling press releases to pitching unique story angles, we work to secure positive, earned media coverage that builds credibility in a way advertising can't.
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Reputation & Crisis Management
In today's 24/7 news cycle, being prepared is critical. We provide proactive reputation management to monitor public sentiment and build a bank of goodwill for your brand. Should a challenge arise, we offer expert crisis communications counsel, helping you navigate difficult situations with transparency, confidence, and a clear strategy to protect your brand equity.
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Brand Storytelling & Strategic Communications
A successful PR campaign starts with a powerful story. We work with you to develop your core narrative and key messages, ensuring your communications are consistent, authentic, and aligned with your brand values. This strategic foundation governs everything from executive talking points to community engagement, creating a cohesive and compelling public identity.
The JB Brands Advantage: Local Expertise, Global Reach
Proven Track Record: We have years of experience helping businesses of all sizes build and protect their reputations. Our portfolio of successful campaigns speaks for itself.
Deep Media Relationships: Our strong, long-standing connections with media outlets in Hawaii and beyond give us a competitive edge in getting your story heard by the right people.
Strategic, Not Just Tactical: We don’t just chase headlines. We focus on how each communication effort aligns with your larger business goals, ensuring our work delivers strategic value.
Discreet & Trusted Counsel: We understand the sensitivity of reputation management. We operate with the utmost professionalism and discretion, providing trusted counsel when you need it most.
Your Questions, Answered
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The simplest way to think about it is "earned vs. paid." Advertising is paid media, where you purchase space to run an ad. Public Relations focuses on earned media—gaining coverage and credibility through compelling storytelling and relationships with journalists. An ad is your company saying it's great; a news article is a trusted third party saying your company is great.
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Unlike the direct click-through data of digital ads, PR success is measured by a collection of metrics. We track the quantity and quality of media placements, the reach (audience size) of those placements, brand sentiment analysis (how people are talking about you), and "share of voice" compared to competitors. Ultimately, the ROI is seen in long-term brand trust, credibility, and reputation.
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Absolutely. A crisis can happen to any business at any time—from a negative online review that goes viral to an operational issue. Having a plan in place before you need it is the key to navigating a challenge successfully and protecting the reputation you've worked so hard to build.
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We work with the media collaboratively. We don't just send out mass press releases. We build genuine relationships with reporters and editors, understand the stories they're interested in, and provide them with timely, accurate, and newsworthy information that is valuable to them and their audience.
Explore Our Full Suite of Services
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SEO, GEO & Organic Growth Marketing
Drive long-term, sustainable traffic to your new website with foundational SEO and local search strategies.
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Digital Marketing
Attract and convert customers with integrated campaigns including PPC, social media, and content marketing.
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TV & Radio Advertising
Reach a broad local audience and become a household name through strategic broadcast campaigns
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Digital, Print & Packaging Design
Ensure your brand looks cohesive and beautiful across every tangible and digital touchpoint.
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Account Services, Sales & Marketing Consulting
Get the high-level strategic guidance needed to align your teams and accelerate growth.
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Creative Strategy & Branding
Define your core identity and story before you build. A strong brand is the foundation for everything.
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Web Design & Development
Create a stunning, high-performance website to serve as the central hub for your brand's story and press features.
Ready to Shape Your Narrative?
Your story is going to be told. Let's work together to make sure you're the one telling it. Contact us to take control of your public reputation.